In order to grease the wheels for the mammoth $107 billion merger of beer giants Anheuser-Busch InBev and SABMiller, a number of Miller’s brew brands are being sold off as quickly as possible. Only a week after announcing that Miller might sell a number of premium labels — including Peroni, Grolsch, and Meantime — to Japan’s Asahi Group, the $2.9 billion deal is now official.
peroni
Mega-Beer Merger Clears Hurdle: SABMiller Officially Sells Peroni, Grolsch Brands For $2.9B
By 4.19.16
Anheuser-Busch InBev To Sell Peroni, Grolsch To Earn European Approval Of Beer Merger
By 4.12.16
A month after Anheuser-Busch InBev cleared one huge regulatory hurdle in gaining approval for its $107 billion SABMiller merger with the sale of SABMiller’s half of China’s largest brewer, the beer behemoth is looking to appease regulators on other continents. This time it happens to be the European Union and the sale of premium brands Peroni and Grolsch. [More]
