Southwest Airlines uses its “Bags Fly Free” policy of not charging passengers for their first two checked bags to set itself apart from all its competitors who have begun charging these fees in recent years. A recently released study claims this no-fee practice may actually be hurting the airline, though other data raises questions about this conclusion.
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Performance
Does Southwest’s “Bags Fly Free” Policy Hurt On-Time Performance?
Airline Performance Slips; Virgin America Named No. 1 For Third Time In Annual Airline Survey
Many consumers have a love-hate relationship with airlines: We love that they get us from point A to point B faster than a car, but we hate all the little fees, the inevitable delays and the occasional lost bag. It looks like all that hate once again won out, as this year’s Airline Quality Rating Survey found performance declined across all customer-focused categories just a year after the industry’s best scores in 25 years. The only carryover from the hopeful 2013 report was Virgin America’s ranking as top airline for the third consecutive year. [More]