Rewarding people with cash has generally been a good way to motivate them to do things they are otherwise not obligated to do, but a new study claims that when you offer folks money for writing online reviews, it can backfire and result in fewer overall reviews. [More]
Paying For reviews
Amazon Sues Five Sites Promising Reviews For Cash
By 4.26.16
Since filing its first lawsuit to block companies from selling fraudulent positive reviews last April, Amazon has taken a number of steps to cutback on the number of fake review peppering its site: data mining reviewers’ personal relationships, tweaking how reviews appear on product pages, and suing more than 1,100 individual reviewers who sell their kind words. Now the e-commerce giant has sued five additional sites, accusing them of selling sham reviews. [More]
Amazon Files First Lawsuit To Block Companies From Selling Fraudulent Positive Reviews
By 4.9.15
For the first time in the 20 years that Amazon has allowed users to review products, the company is taking legal action against businesses it claims sells fake reviews to third-party sellers. [More]
Don’t Lie About Paying For Online Reviews. It’s Against The Law
By 2.27.15
In this era of social media and crowdsourced reviews, businesses with happy customers do what they can to publicize positive feedback. But if a company compensates customers for reviews and fails to disclose that tit-for-tat relationship, it’s illegal and deceptive marketing. [More]
