This holiday season, Walmart tried something new to move more baked goods: they created a celebrity-branded pie. The retailer, which moves a lot of groceries, teamed up with famed singer Patti Labelle to mass-produce pies loosely based on her own recipe. That product was extremely successful, and now two new products are hitting Walmart’s store shelves: a pound cake and a caramel cake. [More]
patti labelle
Patti LaBelle’s Sweet Potato Pies Are Back At Walmart, Company Calls It A “Christmas Miracle”
By 12.8.15
Thanksgiving may have come and gone, but that doesn’t mean Walmart’s ready to give up on the celebrity pie fever that swept the country last month. No siree. Instead, the company says it has restocked the unusually popular Patti LaBelle-branded sweet potato pie — with an assist from some two million pounds of sweet potatoes. [More]
How Did Patti LaBelle End Up Selling Super-Popular Sweet Potato Pies At Walmart?
By 11.20.15
You might expect people to be keen to purchase pie at this time of year, as our peak national pie-eating holiday approaches. Yet a pie fever is currently gripping the country: celebrity pie fever, as Walmart is suddenly unable to keep its new Patti LaBelle-branded sweet potato pie on the shelves. [More]
