It’s something you see in movies all the time — something bumps the shelves in a store and down they go in series, like huge dominoes. Luckily, it doesn’t happen in real life because the outcome could be deadly. [More]
If you’re a costume store and have both misses’ and plus-sized tights and leggings to sell, there are two things you could do. You could hire models who fit into each respective product line, and take photos of their legs in each item. Or you could take pictures of a misses’ size model wearing the tights, then stretch out the images to create the illusion of a plus-size model. Party City did one of these. [More]
Shopping at Party City, Jeff noticed this odd sticker. It advertises discounts of “up to 75% off” and that the item retails at $9.99 and now costs $10. Only that’s not really the confusing part.
Consumers are so literal-minded. We see a sign that says “all items $1,” and we foolishly believe that all items cost $1. Marketers take advantage of these tendencies with signage trickery and cruel, cruel asterisks. That’s what Andrey found at a Party City store. “It’s neither [all] on sale, nor does it make any sense,” he typed on his phone.