Could Using The “World’s Ugliest” Color Stop People From Smoking?

Could Using The “World’s Ugliest” Color Stop People From Smoking?

Opaque Couché, described as looking like “death,” “filth,” and “lung tar,” is widely considered the world’s ugliest color. With a reputation like that you wouldn’t expect the hue to be used much, but it is — as a way to deter consumers from purchasing cigarettes in some areas of the world. [More]

Pantone Hotel Lets You View World Through Rose (15-1626)-Colored Glasses

Pantone Hotel Lets You View World Through Rose (15-1626)-Colored Glasses

We know how it is. You get to the hotel, turn on the lights in your room, and — gasp — instead of the soothing Rose Dust (14-1307) you expected, the walls are painted a hideous shade of Butternut (18-0830). And those sheets — are they really Fuchsia Red (18-2328)? If this has happened to you, there’s now an alternative, where every aspect of your lodging experience will be perfectly color-matched: The Pantone Hotel in Brussels, designed to “suit your savvy palette and colorful imagination.” [More]