pain in the asterisk

Car Dealers Can’t Scream “Zero Down On All Leases” If Most Buyers Won’t Qualify For Deal

Car Dealers Can’t Scream “Zero Down On All Leases” If Most Buyers Won’t Qualify For Deal

Car dealers are known for hyperbolic slogans like “Everybody rides!” or “Nobody walks away from our lot!,” but that sort of puffery is a far cry from repeatedly claiming that the advertised lease price includes “Zip, Zero, Zilch — Nothing Down!” only to hide the ugly truth in fine print that most people won’t understand. [More]