outdoor advertising

This is not a Target billboard.

Advertisers Set Up Bogus Storefronts To Skirt Seattle Billboards Laws

You know those huge billboards you occasionally see on the sides of city buildings? In Seattle, these are required to advertise something sold inside the building on which the sign is placed. But one outdoor ad firm has found a way around the law — just send a guy from store to store (and some places that aren’t even stores) to sell gift cards for whatever is being advertised outside. [More]

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Mykl Roventine has an amazing set of photos of last year’s Minnesota State Fair over at Flickr. It’s a confetti-colored slice of Americana, and a great collection of both fair food and the signage that advertises it. Cheer yourself up. [MN State Fair at Flickr]