our learnings from this experience


Sephora’s Offering To Customers Upset About Epic Rewards: $50 Gift Codes

Earlier this month, we shared with you the story of Sephora’s Epic Rewards promotion that quickly ran out of rewards. Customers were upset after the promotion, believing that they had been misled into racking up points for special “rewards” when there were so few rewards to go around that it might as well have been a raffle. Today, as promised, Sephora is starting to e-mail these customers with their final offering: a $50 gift code. [More]