PepsiCo, the snack corporation that has brought us simple culinary delights such as Flamin’ Hot Cheetos and Doritos Locos Tacos flavored Doritos, has a new product line geared to current consumers’ tastes. The Simply line consists of “natural” versions of 11 of the company’s main chip brands, including Lay’s, Cheetos, Doritos, and Tostitos. [More]