Now that nearly every American has a smartphone permanently fixed to their hand, a long list of restaurants including Starbucks, Dunkin’ Donuts, Taco Bell and Dominos have upped their mobile presence by way of ordering and payment apps, and now one of the largest chains in the country is joining the ever-growing list: Subway. [More]
Ordering of the Future
![Would Pre-Ordering Your Starbucks Be Convenient Or Just Make People Hate You?](../../consumermediallc.files.wordpress.com/2014/03/starbucks-small.png?w=113&h=134&crop=1)
Would Pre-Ordering Your Starbucks Be Convenient Or Just Make People Hate You?
We’re a society largely based on convenience, and quick service is alway welcomed, right? And many of us make a daily trip to Starbucks, without which we’d be unable to function. Starbucks customers tired of waiting in line for their caffeine fix would understandably be excited to hear about Starbucks’ plan to introduce mobile pre-ordering, but is it a holy grail or a Pandora’s box? [More]