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17 Commercial Failures From Brands With Spectacularly Bad Ideas

17 Commercial Failures From Brands With Spectacularly Bad Ideas

While Keurig is surely hoping there will come a day when its failed KOLD soda-making machine is but a misty, sparkling memory, it’s not the first company to reach for the stars, to fly too close to the sun, to try to capture lightning in a bottle… and fail utterly and completely, thereby forever securing a spot in the brand failure hall of fame, never to be forgotten. [More]