The “pay whatever you want” way of doing things has often worked for music groups, museums and other artistic institutions, mostly because while some people will pay nothing, others will pony up cash in appreciation for the benefits they receive from the product or art. But one new online bank is well, banking on the fact that that model could work as well.
Perkstreet is an online bank that offers a 2-5% cash back debit card. This sounded pretty great to Carolyn, and she applied for an account. Only they wouldn’t issue her one, and refused to tell her why, even though they’re required to do so. What got their attention, and got Carolyn her shiny new debit card? Copying The Consumerist on an e-mail to them.