Here’s something odd. Would you think that packages would get lost more or less often according to the brand on the box or the words on their packaging? That shouldn’t be the case. A German company that sells handmade, minimalist shoes, did a cool branding thing and uses tape with the company’s name printed on it to seal their shipping boxes. That company’s name? “Atheist.” They noticed that a lot of packages sent to the United States were significantly delayed, and wondered why that was. So they conducted an experiment. That experiment proved that if you want a package to get lost, brand it with the word “ATHEIST.” [More]
