nutrition influencer outreach


Kellogg Paid Its ‘Independent’ Breakfast Council, Fed Them Pro-Cereal Talking Points

Americans just aren’t as interested in cereal as they used to be, so the companies that sell cereal are desperate to reverse that trend. Kellogg tried to increase its products’ health cred by creating a “breakfast panel” of “independent” dietary experts who were paid by the company and provided with talking points. The meaning of the word “independent” was rather fuzzy. [More]