NRD Capital

CEO Of Frisch’s Big Boy Planning Expansion, New Restaurant Designs To Attract Younger Customers

CEO Of Frisch’s Big Boy Planning Expansion, New Restaurant Designs To Attract Younger Customers

When’s the last time you went to a Frisch’s Big Boy? Can’t remember, or maybe you don’t have one nearby? The chain’s new boss wants to change that, and is pushing to expand to more franchise locations in the U.S., as well as retool the restaurants to bring in the younger set. You know the word, starts with an “m” and rhymes with “shmillennials.” [More]