not so fab

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Why Did Fab.com Collapse So Quickly?

Fab was a company that you might remember seeing ads for everywhere around 2012, including TV commercials. It’s that heavy spending on marketing that helped doom the company, along with rapid expansion and other problems. The site still exists under new owners, but the company that started it was once a startup worth $1 billion. Two years later, it was dead. What happened? [More]

Things At Fab.com Are Not So Fab Lately

Things At Fab.com Are Not So Fab Lately

Fab.com began its existence as a social networking site for gay men, but evolved into a a curated flash sale site for home goods, art, and accessories. There just aren’t as many cut-rate luxury goods around as there used to be, though, and the company has culled off 70% of its employees. Now some customers report that no one is picking up the phone. [More]