not quite in half

Jeepers Media

Ad Watchdog: Sprint Should Clarify What ‘50% Off Your Bill’ Really Means

The National Ad Division is a program of the Council of Better Business Bureaus that investigates claims of misleading or otherwise problematic ads. Complaints typically come from an advertiser’s competition, and recently T-Mobile spoke up about Sprint’s marketing that promises to cut customers’ bills in half, or give them 50% off. The watchdog agreed that the claim made in ads is not, strictly speaking, true. [More]