not just ice cream

Dairy Queen Wants To Expand Its Business In The Off-Season

Dairy Queen Wants To Expand Its Business In The Off-Season

Some foods have a season, and in much of this country, ice cream is one of those foods. That’s why Dairy Queen, a chain that people associate with ice cream, is serving up more traditional fast food to keep busy in the off-season. They’ve expanded the menu to include more toasted sandwiches and warm desserts, and are advertising them on TV, but will that be enough to get people in the door when even established fast-food places are struggling? [More]