not built to last

What Ended The Short-Lived Marriage Of McDonald’s & Chipotle?

What Ended The Short-Lived Marriage Of McDonald’s & Chipotle?

Even today, nearly a decade after McDonald’s divested its 8-year-old investment in Chipotle, some people still think the fast food giant owns the chain of burrito eateries. McDonald’s made money off Chipotle, and Chipotle was able to grow because of McDonald’s, so why did the marriage end? A new oral history of Chipotle sheds a lot of light on this odd-couple relationship. [More]