not a store

Victor To

Newegg Opens Another Store-That’s-Not-A-Store In Toronto

Online retailers have been expanding their brands into physical space, ranging from Amazon’s indie-style bookstores to Birchbox’s boutiques with crowdsourced locations. Some real-life retail locations are hybrids, though, like Amazon’s college campus pickup points where shoppers can’t directly buy anything. Newegg already has a facility like that in southern California, and this week opened another at their Canadian headquarters in Richmond Hill, ON, near Toronto. [More]