not a shakedown

AdBlock Plus Will Use An Independent Board To Choose Ads To Unblock

AdBlock Plus Will Use An Independent Board To Choose Ads To Unblock

One way that ad-blocking programs make money is, paradoxically, by showing you some ads. The popular add-on AdBlock Plus shows users ads that it deems “acceptable” by default, and has been accused of charging some publishers a percentage of the ad income that otherwise would have been lost. Now the maker of AdBlock Plus, Eyeo, is changing how it decides which ads deserve unblocking. [More]