Clothier North Face has reached an out-of-court settlement with parody vestment maker “South Butt.” Once again, comedy wins! [More]
north face
![South Butt Rebuts North Face](../../consumermediallc.files.wordpress.com/2012/06/thesouthbutt.jpg?w=165&h=121&crop=1)
South Butt Rebuts North Face
“South Butt,” sued by North Face for trademark infringement, has filed a delightfully nyah-nyah answer to the apparel maker’s legal claims. While North Face asserts that South Butt is sewing confusion and mistake among consumers, and deceiving them, the parody company, intent on a 1st Amendment defense, insists that that “the consuming public is well aware of the difference between a face and a butt.” The rest of the fun filing, inside… [More]