In response to falling sales of diet soda, last year PepsiCo changed the sweetener in its main calorie-free beverage, Diet Pepsi. Noting the health concerns that some customers have about the original sweetener in Diet Pepsi, aspartame, the company switched to a different sweetener last year to try to reverse a sales decline. Now sales are declining even faster. [More]
non-nutritive sweeteners
Diet Pepsi Switches From Aspartame To Sucralose
By 4.24.15
As consumers slowly lose interest in diet beverages and in sodas overall, PepsiCo is out to follow changes in consumers’ sweetener tastes. One change is that people just aren’t into aspartame as much as they used to be, due to a combination of flavor and health concerns. As the quest for a palatable non-calorie sweetener continues, Pepsi is replacing aspartame wtih sucralose in their diet beverages. [More]
