Joshua caught New World Video Direct trying to pull a bait and switch on him with a recent order, so he canceled it and gave them a bad review on resellerratings.com. They contacted him to ask if he’d remove the rating. Joshua wrote back to decline, but he reminded them that it’s actually pretty simple to develop a decent reputation as retailer: “If you want to have anyone trust you as a business you have to only list items you plan to sell for the price you plan to sell them at.”