Fans of a product want the full retail experience. Think of the first time you visited an Apple store or the flagship L.L. Bean store, at least if you’re as much of a raging yuppie as I am. With their coffee cartridge brewers in an estimated 13% of American households, it’s not surprising that Green Mountain Coffee Roasters’ Keurig brand is about to open its very first retail store in an upscale mall near Burlington, Mass. [More]
