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In-Store-Only Digital Downloads Are Not The Way To Get People Flocking Inside Best Buy

For brick-and-mortar retailers, getting customers to walk into their stores has always been a challenge. Today, it’s even more so. But the secret to success in the third decade of the e-commerce era probably isn’t making digital downloads “In-Store Purchase Only.””I wanted to buy some Microsoft points for Xbox…..ummm, I’m not quite sure I understand this one Best Buy,” reader Aaron writes. “Digital Download in-store?” [More]