One of the many labels that you’ll see on food at your local food-buying store is “natural.” What marketers want you to think is that “natural” products lack artificial flavor or color additives or preservatives, and maybe even that they’re made with organic ingredients. What it actually means is that the product says “natural” on the label, and that label is probably in shades of tan and light green. [More]
natural food
Hormel Gobbling Up Applegate Farms For $775M
By 5.27.15
In a sign of the times, Hormel Foods Corp., the maker of Spam, is trying for that natural foods feeling and has decided that buying Applegate Farms for $775 million is the way to achieve it. [More]
Whole Foods Planning Lower-Cost Chain Aimed At — You Guessed It — Millennials
By 5.7.15
The magic “M” word is making changes in the consumer world yet again: This time that all-consuming desire to reach millennials that we’ve seen everywhere from fast food to department stores has struck Whole Foods, prompting the company to announce a lower-cost chain designed especially to lure in the younger set. [More]
