Not too many ads from the most recent Super Bowl will be remembered years from now, perhaps with the exception of the Nationwide insurance commercial that was instantly dubbed the “dead boy” ad by the Internet, because… well, the star of the spot is an adorable moppet who also happens to be dead. Now the Nationwide exec who signed off the infamous commercial has stepped down from his top-level job at the insurance giant. [More]
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American Express Partners With Macy’s, Exxon Mobil & Others For Coalition Loyalty Program
By 3.18.15
Forget about Costco, American Express seems to have moved on from being dumped by the warehouse club, announcing its partnership with a plethora of retailers and companies for a new venture: a coalition loyalty program. [More]
Join Church Of Nationwide Insurance, Get Accident Forgiveness
By 3.17.10
Sean received an exciting promotional letter from Nationwide Insurance a few weeks ago. Did you know that Nationwide has its own imaginary patron saint? It’s true! Is this mailing a lighthearted way to sell the idea of “accident forgiveness,” or a culturally and religiously insensitive ad campaign? Sean thinks it’s the latter. What do you think? [More]
Nationwide Insurance Class Action Settlement Proposed
By 2.12.09
A settlement has been proposed in a class action against Nationwide Insurance. The suit says Nationwide should pay for both the car’s repair and depreciated value for policyholders hit by underinsured drivers or involved in hit-and-run accidents. For those who qualify and file, it could mean thousands.
