Under Armour Buys MyFitnessPal And Endomondo So You’ll Buy More Clothes And Shoes

When you’re a fitness gear company, your goals are simple: you want people to buy more fitness gear. That’s why it makes sense that Under Armour, a company that makes athletic clothing, is buying up popular fitness apps, but the company’s master plan is very simple: people exercise more when they have apps that nag and reward them to do so, and those people need more shoes and clothes. [More]