Today is the day. The day that Starbucks rolls out its new rewards program which bases loyalty points on how much customers spend, not on the frequency of purchases. [More]
My Starbucks loyalty rewards program
Starbucks Confirms: Loyalty Rewards Members Will Now Earn Points For Every Dollar Spent
Confirming what we reported last week, Starbucks announced this morning that it’s changing how its members earn loyalty rewards points in its My Starbucks rewards program: instead of earning a star per every transaction on anything you buy — food, coffee, mugs, etc. — starting in April, members will earn two stars for each dollar they spend. [More]