more mea culpas


Chipotle Takes Out A Full-Page Ad To Continue The Apology Parade

Chipotle co-CEO and founder Steve Ells has been riding a great big apology train around the news circuit lately, issuing a mea culpa on TV last week and mentioning again this week how “deeply sorry” he is that the chain has been linked to a nine-state E. coli outbreak that’s sickened more than 50 people and a major norovirus incident in Boston involving 140 students. He’s not done yet, either: the company took out a full-page ad in 61 newspapers around the country on Wednesday to continue apologizing to customers. [More]