If you bought or leased a new car in the Toyota family from Jan 1, 2001 to April 30, 2003, you could get some cash in a new class action lawsuit. The lawsuit alleges a conspiracy between Toyota Motor Sales, U.S.A. and the Canadian Automobile Dealer’s Association (CADA) to keep Canadian car exports out of the states and raise prices for American consumers.
At first he thought it was an earthquake, being in California and all. Then Eric realized, no, it was his Mini Cooper that was violently shaking.
Yesterday – in our Cool, Innovative Advertising? post – we wrote about advertisers that “got it”, who managed to briefly make the world a cooler, more surreal place for their intended audience/suckers. Of course, sometimes that daily dose of surreality isn’t the masterstroke of some hip marketing guru, but the result of butterfingers with a bolt gun. The lads over at Billboardom have a great story about an ad campaign in Toronto in which a luger, frozen counter-gravitationally in time, uses a Mini Cooper to luge down a building. Except the Mini went plummeting off the side of the building, cratered, then erupted into what one can only hope was a fiery explosion 10 stories down. Absolutely awesome. Thankfully, no one was hit by the car on the way down, which is good news from a humanitarian perspective but leaves us twitching at our computer with a line about the impact of advertising on the average consumer that now, alas, can never be used.