mind control

Neuromarketing is a new audience measurement approach that uses functional magnetic resonance imaging (fMRI), along with other fancy brain reading machines formerly reserved for the medical industry, to observe and measure brain activity in people exposed to advertisements. The resulting data can be used to craft more effective ads and target them more accurately to the right consumer. Says the director of a neuromarketing consultancy, “Emotions cannot necessarily be accurately described. We can see the discrepancy between what you say and what your brain says, and reduce the margin of error.”