Last year, Michael Kors pulled back on its department store presence and stopped accepting coupons for its merchandise in those locations in order to polish its brand and increase sales, but those changes have apparently only harmed the brand’s value. Now, the luxury accessories retailer is prepping to close at least 100 of its stores. [More]
michael kors
Michael Kors Pulling Back On Department Store Presence In Effort To Polish Brand’s Image
By 8.10.16
Yet another designer brand has decided to pull back on its department store presence in an attempt to polish up its image in the eyes of consumers and boost flagging sales. Michael Kors announced it will no longer accept coupons for its merchandise sold in department stores, and will be pulling back from that category in general come next year. [More]
Alibaba Joins Industry Anti-Counterfeiting Group, Gets Suspended
By 5.16.16
The International Anti-Counterfeiting Coalition is exactly what it sounds like: a coalition of frequently-counterfeited brands, law firms, investigators, and marketplaces working together to root out counterfeit goods. However, big brand names like Tiffany and Gucci America quit the coalition in protest after the Chinese e-commerce giant Alibaba was allowed to join. The brands were concerned that the IACC had allowed in the exact kind of company they were fighting. [More]
Michael Kors Settles Class Action Over Imaginary Outlet Prices
By 6.12.15
Outlet shoppers know the drill: items are marked with a “Manufacturer’s Suggested Retail Price,” and then an outlet price. What does that mean when you’re shopping at the Michael Kors outlet, and the merchandise is all made for the outlet? That makes the suggested price meaningless, and is exactly what a recent class action suit against the fashion company alleged. The suit has been settled, and the fashion company has agreed to pay consumers a total of $4.88 million to make up for years of imaginary price tags. [More]
