When you see the word “compostable” on a product label, do you imagine tossing it in your backyard compost pile and calling it a day? It was easy to read the packaging for Kauai coffee pods meant for use in Keurig single-serving brewers that way, but they could only be composted in a few industrial facilities. Now an ad watchdog has recommended that the company make this distinction clearer to customers. [More]
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Ad Watchdog: These ‘100% Compostable’ Coffee Pods Don’t Go In Your Backyard Compost Pile
By 5.18.17 — Updated: 5.19.17
