- Artificially limit supply. They had a giant warehouse full of Beanie Babies, but released them in squirts to prolong the buying orgy.
- Issue press releases about limited supply so news van show up
- Aggressively market to children. Daddy may not play with his kids as much as he should but one morning he can get up at the crack of dawn, get a Teddy Ruxpin, and be a hero.
- Make a line of minute variations on the same theme to create the “collect them all” effect.
- Make it only have one highly specialized function so you can sell one that laughs, one that sings, one that skydives, etc, ad nauseum.
mass hysteria
5 Marketing Tricks That Unleash Shopping Frenzies
By 10.4.07
