ShannonBadiee

“Pinkwashing” May Soon Be A Marketing Ploy Of The Past

Splashing pink all over your products to signal that they’re meant to be used by women? “Pinkwashed” pens, electronics, and ethernet cables? Not trendy anymore, according to marketing experts who say the cool thing nowadays is to send an inclusive branding message. [More]

Pamela Greer

Spammers Used Hacked Email Accounts To Push Bogus Weight-Loss Products

Word-of-mouth is a great way to promote a weight-loss product, as you’re more likely to trust a passed-along recommendation from a friend than some ad you see on the internet. That’s why the operators of an alleged spam scam hijacked hacked email accounts to spread the word about a slew of unproven weight-loss products.
[More]

Budweiser Temporarily Renaming Its Beer “America” Because Why Not?

Budweiser Temporarily Renaming Its Beer “America” Because Why Not?

There’s one surefire way to link your product to the land of the free and the brave — just slap the word “America” on it: Anheuser-Busch InBev is taking a patriotic tack as part of its summer advertising campaign, replacing the “Budweiser” name on its 12-oz beer cans and bottles with the word “America,” and swapping “King of Beers” for “E Pluribus Unum.” [More]

Minda Haas Kuhlmann

Yeah, You’re Going To Have To Pay For Your Kid’s Promposal, Too

We have either good or bad news for high school students and for their parents: promposals, or elaborate staged events where one teen asks another to the prom, aren’t going away, and have become as much an essential part of the prom-going experience as cummberbunds and corsages. Seeing how popular they are with teens, companies that sell or rent prom clothes have started marketing guides, promoting their brands but also reinforcing elaborate promposals as the norm. [More]

Evil Erin

Indoor Tanning Company Issuing Refunds After Claiming Tanning Won’t Increase Cancer Risk

Because there is no magical indoor tanning system that uses UV lamps and comes with a 100% guarantee you will not get cancer from using it, a company that marketed indoor tanning systems will have to pay out refunds to consumers under a settlement with the Federal Trade Commission. [More]

Target Hires Barbie To Shill For Swimsuits, Promote Body Confidence

Target Hires Barbie To Shill For Swimsuits, Promote Body Confidence

When you think of promoting healthy body acceptance, the first thing to come to mind probably isn’t putting Barbie in a bunch of swimsuits and parading her around in ads and other marketing materials. But now that the iconic doll comes in a variety of body types, that’s just what Target is doing to publicize its 2016 swim collection. [More]

Judge Orders University Of Phoenix Parent Company To Turn Over Documents To Feds

Judge Orders University Of Phoenix Parent Company To Turn Over Documents To Feds

Just because the University of Phoenix may be able to once again recruit on military bases and enroll new students using the military tuition assistance program doesn’t mean the for-profit college behemoth’s problems are behind it. Instead, a court ruled last week that the school’s parent company, Apollo Education Group, must provide records requested by federal investigators nearly six months ago.  [More]

(smohundro)

Marketers Are Robbing ‘Black Friday’ Of Any Meaning That It Ever Had

A few years ago, Consumerist looked around at the retail landscape and the nascent nationwide trend of stores opening up on Thanksgiving Day, and we wondered whether it was time to put a modern twist on an initiative from the Great Depression. President Franklin D. Roosevelt tried to move Thanksgiving up a week to lengthen the retail season, which didn’t catch on. Why can’t we just leave Thanksgiving where it is and move Black Friday up a week? [More]

Walmart Doesn’t Need Free Shipping: They Want Everyone To Use In-Store Pickup

Walmart Doesn’t Need Free Shipping: They Want Everyone To Use In-Store Pickup

Competing big-box stores like Target and Best Buy are trying to attract shoppers this holiday season by offering free shipping on all online purchases, no matter how small. This strategy doesn’t interest Walmart, because their plans this year for holiday domination don’t include free online shipping: they include using in-store pickup to get shoppers into their stores. [More]

AirBNB Apologizes To Own Employees For Passive-Aggressive Ads

AirBNB Apologizes To Own Employees For Passive-Aggressive Ads

If you’ve ever walked up to a government employee and shouted, “You’re welcome for paying your salary!” you wouldn’t see anything wrong with a recent series of ads from lodgings site AirBNB that recently appeared around San Francisco. Even some people who wouldn’t do that had issues with the tone of the ads… including the company’s own employees. [More]

Ford Selling [Fake] Time-Traveling Flux Capacitor For A Mere $1.2M

Ford Selling [Fake] Time-Traveling Flux Capacitor For A Mere $1.2M

Ever since the clock struck midnight on Jan. 1, 2015, companies have been throwing elbows trying to one-up each other to see who can offer recreations of – and reap the revenues from – products showcased in Back to the Future: Part II: “Pepsi Perfect,” a $10,000 hover board, self-lacing shoes from Nike and more. With just two days to go until Marty McFly’s fateful visit to the future, Ford is getting in on the marketing glory by offering a [fake] flux capacitor.  [More]

L.A.-Based Auto Lender Must Pay $48M In Fines, Refunds For Illegal Collections

L.A.-Based Auto Lender Must Pay $48M In Fines, Refunds For Illegal Collections

For the second time this week, the Consumer Financial Protection Bureau has flexed its muscles when it comes to reining in unscrupulous indirect auto loan financiers. Just days after taking action against Fifth Third Bank for auto-lending discrimination, the Bureau ordered a Los Angeles-based finance company and its auto title lending subsidiary to pay $48.3 million in fines and relief to affected borrowers stemming from a laundry list of allegedly illegal debt collection practices. [More]

Lawsuit Says Jessica Alba’s Honest Company Products Are Dishonest About “Natural” Claims

Lawsuit Says Jessica Alba’s Honest Company Products Are Dishonest About “Natural” Claims

The Honest Company, co-founded by actress Jessica Alba, built its billion-dollar reputation on the fact that its products are created using natural, nontoxic elements. But a newly filed class-action lawsuit claims the company hasn’t been as honest as its name would lead one to believe, accusing the organization of deceiving consumers by selling items that actually contain unnatural and ineffective ingredients. [More]

(McDonald's)

McDonald’s Can’t Use The Word “Artisan” To Describe Limited-Edition Burger In Ireland

In a world where marketers are constantly trying to catch the attention of shoppers with products that are seen as fresh, wholesome and healthy, there are some words that perhaps used to mean something more to people than they used to. Like “artisan” — in the past, this would’ve meant a skilled worker spending time and great effort on making something. Now, that could just mean more premium ingredients on your fast food burger. But in Ireland, it’s not so easy to use such words lightly, as McDonald’s recently found out with its first attempt at an “artisan” Irish burger. [More]

University Of Phoenix Faces Probe Into Military Recruiting Practices

University Of Phoenix Faces Probe Into Military Recruiting Practices

A little more than a week after federal regulators set their sights on the University of Phoenix for possible deceptive and unfair business practices, the California Attorney General’s office is joining the investigation party by opening a probe into the for-profit college’s military recruitment practices. [More]

Regulators Investigating University Of Phoenix’s Business Practices

Regulators Investigating University Of Phoenix’s Business Practices

Apollo Education Group, owners of the country’s largest for-profit college – University of Phoenix – is the latest target for federal regulators set on reining in the for-profit education industry for engaging in allegedly deceptive marketing practices. [More]

TiVo Invokes Aereo’s Corporate Corpse To Market An “Exclusive” Deal That Costs $70 More Than No Deal At All

TiVo Invokes Aereo’s Corporate Corpse To Market An “Exclusive” Deal That Costs $70 More Than No Deal At All

Aereo only operated for two years, and in that time the company commanded a small but loyal fan base. Customers in the cities where the streaming service operated enjoyed being able to capture, record, and stream local over-the-air broadcasts… until the company got shot down by the courts and went bankrupt. Now, another company is trying to fan those flames of affection for its own marketing — and the deal on offer is not good at all. [More]

10 Things We Learned About The University Of Phoenix’s Alleged Military Marketing Strategy

10 Things We Learned About The University Of Phoenix’s Alleged Military Marketing Strategy

It’s no secret that for-profit colleges receive a large chunk of their revenue from military education benefits. To deter unscrupulous for-profit colleges from unfairly targeting these prospective students, the government has imposed several limitations on just how these companies can recruit servicemembers. But a new report shows that one of the nation’s largest proprietary education institutions – The University of Phoenix – spends millions of dollars to allegedly skirt those rules. [More]