Nice try, businesses attempting to create something out of nothing that people will nevertheless spend money on, but “Pre-Valentine’s Day” is not a thing. Or at least it shouldn’t be, unless you’re simply referring to say, Feb. 13, Feb. 12 or even Jan. 17. Or heck, any of the 44 days that fall before Valentine’s Day on the calendar. But don’t think that means we need to rush out for a romantic dinner under the pretense of yet another so-called occasion. [More]
marketing tricks
Let’s Go Ahead And Call “Pre-Valentine’s Day” What It Is: Any Calendar Day Before Feb. 14
By 2.12.14
New Jersey Wants Marketers To Stop Mailing Unsolicited Checks
By 11.30.09
Assemblyman Paul Moriarty wants direct mail marketers to stop sending out those “free money!” checks that auto-enroll you in expensive programs when you deposit them, while a senator has introduced a similar measure. “Instead of relying on tricks, companies looking to sell their services in New Jersey should go back to the old-fashioned way: earning consumers’ trust,” said Moriarty. [More]
