market segmentation

Eric BEAUME

Basic Economy Flights Exist To Make You Pay More For Air Travel

If you haven’t booked any air travel recently, you might encounter something new to you the next time you schedule a trip: A new class of travel called “basic economy.” In exchange for lower fares, travelers in the basic economy section board last, can’t upgrade, and don’t have access to overhead bins. This sounds fair, but these flights may not be the great deals that they seem. [More]