Jelly beans are delicious, but can they help athletes power through endurance events better than any other random piece of candy? Jelly Belly markets a line of “Sport Beans,” claiming that they’re a better source of energy than gels or sports drinks, and that their superiority has been “clinically proven.” Even if that’s true, should candy be advertised that way? [More]
magic beans
Ad Watchdog Weighs In On Jelly Beans “Clinically Proven” To Improve Sports Performance
By Laura Northrup 2.6.17 — Updated: 2.14.17