When Microsoft teamed up with Machinima to launch a promotion that paid affiliated YouTubers for shilling for the Xbox One console in January 2014, we questioned whether any potential negative publicity and regulatory hassle would be worth it. Turns out, we were right to think the company would face scrutiny from federal regulators, as the Federal Trade Commission says it has cleared Microsoft of wrongdoing and settled charges that Machinima pushed videos of people endorsing the video game without disclosing they had been paid. [More]
machinima
Company That Paid YouTube Users To Promote Xbox One Settles Charges Of Deceptive Advertising
By 9.2.15
Activision Going After YouTubers Who Post Call Of Duty Glitch, Exploit Videos
By 11.24.14
Video Game clips make up a sizable chunk of the most popular content on YouTube, and its becoming easier and easier for gamers to share short videos online, and game publishers rarely try to flex their copyright muscle to get clips taken down because they know it’s good publicity. Someone failed to tell this to Activision, which has been flagging Call of Duty: Advanced Warfare videos, but only those that highlight that the game has flaws. [More]
Net Neutrality as Told By Gun Wielding Halo Maniacs
By 5.9.06
Here’s a funny window into the issue of net neutrality, depicted by characters from the shoot-em-up smash hit, Halo, spotted here.
