The CVS ExtraCare program lets customers get Extra Bucks rewards, but instead of putting those rewards on your ExtraCare card, they are printed at the bottom of CVS’ infamously long checkout receipts. A year ago, the company’s chief marketing officer told L.A. Times reporter David Lazarus that this would soon change and Extra Bucks would be placed directly on your card. But now CVS is saying just the opposite — that it deliberately wants those Bucks on the receipt because it’s a real thrill to the consumer. [More]
long receipts
2-Foot-Long CVS Receipt Doubles As Party Streamer
By 5.11.09
Matt sent Consumerist an e-mail with the subject line, “Why is my receipt two feet long?” See, he shopped at CVS, purchased one item, used the self-checkout machine, and walked away with a receipt longer than my dog. This is a massive waste of paper, especially when you multiply it by the number of CVS stores and the number of purchases at each one, but it isn’t completely pointless.
