long live the catalog

JeepersMedia

Sears Brings Back Holiday “Wishbook” In Search Of Nostalgic Customers

Sears might be selling off brands, taking loans from its CEO, and ending relationships with long-standing partners, but that doesn’t mean it’s giving up just yet. In an apparent effort to strike a nostalgic chord with customers who remember flipping through the Sears catalog and flagging the things they wanted as gifts, the struggling department store chain is resurrecting its once-popular holiday Wish Book. [More]