Obviously Uber needs your location to send a car to pick you up, and obviously the service tracks your location during the ride to make sure you get where you’re going. But why does Uber now continue to follow you for five minutes after your ride ends? [More]
Location Services
Mobile Ad Company Must Pay $950K To Settle Charges It Illegally Tracked Users’ Location
By 6.22.16
Location-based advertising allows companies to better target consumers with ads that make the most sense for them. However, tracking the location of someone without their permission is a big no-no. Just ask InMobi which must pay $950,000 and revamp its services to resolve federal regulators’ claims that it deceptively tracked locations of hundreds of millions of people, including children. [More]
New Visa Feature Uses Smartphone Location Tracker To Prevent Fraud By Knowing Where You Are At All Times
By 2.18.15
Forgetting to tell your bank that you’ll be traveling far outside of your normal spending zone can often lead to frustrations like having transactions rejected out of concern that your card is being used fraudulently. In an attempt to make the lives of frequent travelers easier – and prevent fraud – Visa plans to launch a new service this spring that automatically informs banks where you are. [More]
Identity Theft: Could It Be Your GPS’ Fault? Probably Not, But Maybe
By 1.9.14
Is your GPS stealing your identity? It might seem far-fetched, but some privacy advocacy groups are concerned that companies tracking consumers’ location data could put you at risk. [More]
