If you’re going to pick a location to try to turn people away from a GameStop store, it would be right outside that store’s front door. Or maybe the big empty wall directly next to it.
Figuring that if you can’t bring others’ customers to you, it’s best to go to them, Microsoft is trying to draw interest in its new emporium by setting up a hut outside a Seattle Apple Store. The hut, which is promoting the Xbox 360’s Kinect peripheral, is an attempt to advertise an upcoming Microsoft store to the throngs of iPhone 4S buyers.
Here in NYC, there are countless surfaces available for slapping your ads onto. So for its slam on Starbucks, the folks at Diet Coke picked the perfect spot: on the same building as Starbucks.