Having received our fair share of complaint letters over the years, we know how tempting it can be to fire back at critics with negativity — but because that doesn’t solve anything, we’ve learned it’s always better to catch those flies with honey when possible. And in that vein, egg company Locally Laid took a shopper’s complaint about its high prices and sexual innuendos and turned the whole thing into a positive lesson about sustainable agriculture, while offering up an apology for causing offense.
So you know how like, women are sometimes referred to as “chicks,” and then also so are baby chickens? Well someone has finally had the marketing smarts to unite the two in what is a pretty chuckle-worthy company identity. Of course that company sells eggs that are “locally laid.” Get it? [More]