catching flies with honey

Egg Company Locally Laid Turns Complaint Letter Into Lesson About Sustainable Agriculture

Egg Company Locally Laid Turns Complaint Letter Into Lesson About Sustainable Agriculture

Having received our fair share of complaint letters over the years, we know how tempting it can be to fire back at critics with negativity — but because that doesn’t solve anything, we’ve learned it’s always better to catch those flies with honey when possible. And in that vein, egg company Locally Laid took a shopper’s complaint about its high prices and sexual innuendos and turned the whole thing into a positive lesson about sustainable agriculture, while offering up an apology for causing offense. [More]