Target’s collections of downscale versions of products from big-name designers are hot sellers, and the quick disappearance of this year’s Lilly Pulitzer collection from its physical and virtual shelves followed the pattern. A month after that, people began to report that they were being banned from making purchases from Target because they bought too much. No, Target wasn’t rejecting capitalism: the retailer confirmed that they were taking action to deter resellers. [More]
lilly pulitzer for resellers
Target Buyers Report That Resellers Have Been Banned
By 5.22.15
You may remember last month when Target put out its limited-quantity special Lilly Pulitzer collection, and frenzied fans waited in line, fought in the store aisles, and even crashed the retailer’s website. Past Target collaborations with big-name designers have resulted in those items being flipped on eBay for a bunch of money, but after the Lilly Pulitzer debacle, Target has reportedly banned resellers from buying from them. [More]
