While some toy companies are giving up on long-held preconceptions about gender-specific products, LEGO has gone the other way. Shedding its gender-neutral past, the company now makes toys specifically targeted at either girls or boys. These products have no shortage of critics, but LEGO says it has good reasons for the separate product lines. [More]
lego friends
Why Is LEGO Offering Beauty Tips To Little Girls?
By 3.18.15
Two years ago, a LEGO Friends salon playset took one of the top dishonors in the Campaign for a Commercial-Free Childhood’s annual “worst products” list. The organization called the set “so jam-packed with condescending stereotypes it would even make Barbie blush.” That spirit lives on in a LEGO Friends magazine spread that made parents angry and–if we’re to believe company representatives–is making LEGO rethink their marketing of the Friends sets. Sort of. [More]
